She told the Wall Street Journal back in October that as she was growing her brand, she found herself trying to put her hands into too many projects. Her time at Harvard helped her focus her energies:
“Professors explained to me that focus is great. Being the biggest and having your foot in a bunch of things is not necessarily the best thing. So I came back and focused the message of my company. Harvard said to wait two weeks before you tell your staff, but I couldn’t wait. I said, ‘If it’s not about expanding the definition of beauty and making women feel physically and emotionally better about themselves, then we’re not doing it.’ My business before was based on me. But my marketing professor has taught me that it’s about customer centricity and not about me centricity. It’s about her. How do I affect that girl?”
Congrats Tyra! Now that she’s done with classes, Tyra will be gearing up for Cycle 19 on “ANTM” which will be dubbed, of course, “The College Edition.” Will you be watching?
Congrats Tyra! Now that she’s done with classes, Tyra will be gearing up for Cycle 19 on “ANTM” which will be dubbed, of course, “The College Edition.” Will you be watching?