Golden-bulge! David Beckham shows off his impressive package again as he models his own underwear range for H&M

Spot the difference: David Beckham shows off his bulge again in his new underwear range for H&M but it looks very similar to his campaign for Armani back in 2009

Fans have been excited to see David Beckham in his underwear ever since he announced his new campaign back in July - and now the wait is over.

New images showing the 36-year-old footballer posing in tight briefs for retail fashion chain H&M were released today and are bound to please the ladies.

David is showing off his toned body, his extensive body art and of course an impressive package in the advertisement for his own bodywear.