A steamy Emporio Armani Underwear ad campaign featuring Rihanna has been voted the sexiest of 2011. Unsurprisingly, the big wigs in the advertising industry agreed the seductive shots, taken by famed photographer Steven Meisel, were the hottest of the year.
Advertising Age magazine stated, "It's Rihanna at her sexiest...she's never looked this good. She's in amazing shape and the pictures are stunning." The steamy photos feature the songstress reclining seductively in the backseat of a car wearing a lacy bra and panty set, strappy sandals, and a cropped platinum wig. Oh, and she also happens to be giving the camera her best come-hither stare.
Rihanna was the clear winner, but there were some serious contenders for sexiest campaign of 2011. Supermodels Miranda Kerr, Kate Moss, Gisele Bundchen, Heidi Klum and Bar Refaeli were all in the running, but that bevy of beauties couldn't beat out RiRi.